Owayo

owayo lets athletes, clubs, and corporates design fully-sublimated jerseys, shorts, and accessories directly in the browser. The 3-D configurator visualises every logo, gradient, and fabric texture in real time, then pipes orders into a print-to-cut pipeline that ships bespoke gear worldwide in as little as seven business days.

The 2024 relaunch focuses on speed and accessibility: edge-cached React Server Components, adaptive image/CDN tiers, and colourblind- safe palettes meet WCAG 2.2 AA standards—while Lighthouse scores top 95+ across performance, SEO, and best practices.

Innovative Technologies

• Shopify Hydrogen + Remix — server-side streaming storefront with persisted GraphQL queries for TTFB < 90 ms.
• Three.js + WebGL2 — GPU-accelerated jersey configurator offering 60 fps on mid-range laptops and tablets.
• Tailwind CSS + shadcn/ui — utility-first design system and accessible components adhering to owayo’s brand guidelines.
• Cloudinary Dynamic Image — real-time rasterisation of vector artwork and on-the-fly WebP/AVIF conversion.
• AWS EventBridge + Step Functions — automated production workflow from order intake to factory floor.
• Stripe Checkout & Klarna — multi-currency payment options with 3-D Secure and pay-later financing.
• I18next + Locale Routing — nine-language, SEO-friendly localisation with automatic georedirects and fallback dictionaries.