Momzjoy

MomzJoy celebrates motherhood with ethically-made maternity and nursing wear tailored for comfort, style, and sustainability. The 2024 relaunch brings a mobile-first experience featuring a personalised AI Fit Advisor, AR bump-sizing preview, and one-tap WhatsApp concierge.

Built on a headless Shopify stack, the site leverages edge-rendered React Server Components, dynamic colour palette swapping for season-based collections, and 3-D fabric draping previews that let moms-to-be visualise flow and stretch before they buy.

Innovative Technologies

• Shopify Hydrogen + Remix — server-streamed pages using persisted GraphQL queries for TTFB < 80 ms worldwide.
• Fit Predictor AI — body-scan model trained on 100k+ maternity size charts to reduce returns by 23 %. Powered by TensorFlow.js on-device.
• Three.js + Cloth-sim — GPU cloth simulation previews that show drape and stretch dynamically.
• Tailwind CSS + shadcn/ui — utility-first styling and accessible components with automatic dark-mode.
• Cloudflare Images — AVIF/WebP conversion and device-aware art-direction delivering crisp media under 100 KB.
• Razorpay + Cashfree — localisation-friendly checkout covering UPI, cards, and pay-on-delivery.
• Klaviyo + PostHog — lifecycle email automation and product analytics driving 18 % uplift in repeat purchases.